New Let’s Ride Challenge Celebrates Heroes and Rewards Riders

The 2025 Let’s Ride Challenge™ Ride for Heroes takes the Harley-Davidson spirit one step further with a seven-month event celebrating our riding community while honoring our nation’s Military, Veterans, and First Responders. Riders across the country will log miles, earn rewards, and climb the leaderboard while supporting a $1 million donation to charities serving those who protect us here at home.

Open to all Harley-Davidson riders, the challenge runs from March 28 to October 31, 2025, and offers collectible rewards at various milestone check-ins.

The challenge culminates with five riders winning new 2025 Harley-Davidson motorcycles. Let’s ride and make every mile count!
 

Let’s Ride Challenge Rewards:

• Enter the Challenge to compete to win one of five new Harley-Davidson motorcycles
• H.O.G. membership exclusive: Any H.O.G. member who wins a motorcycle will receive an additional $5,000 cash bonus
• Let’s Ride Challenge™ Sticker after first mileage reading
• Let’s Ride Challenge™ Coin after accumulating 1,000 miles
• H.O.G. membership exclusive: H.O.G. collectible hat plus 2,500 bonus points after accumulating 5,000 miles

How to Enter:

• Register: Stop at Harley-Davidson® dealerships to register and get your first odometer reading. You’ll need to get this first reading on or after March 28, even if you have already entered the 2025 H.O.G. Ride 365 challenge.
• Once registered, miles recorded as part of the Let’s Ride Challenge™ will start counting toward your H.O.G. Ride 365 balance
• Ride: Hit the road and rack up miles
• Engage: Interact with dealers and build your Rev Score
• Win: The highest Rev Scores will ride away on a new Harley