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The 2025 Let’s Ride Challenge™ Ride for Heroes takes the Harley-Davidson spirit one step further with a seven-month event celebrating our riding community while honoring our nation’s Military, Veterans, and First Responders. Riders across the country will log miles, earn rewards, and climb the leaderboard while supporting a $1 million donation to charities serving those who protect us here at home. Open to all Harley-Davidson riders, the challenge runs from March 28 to October 31, 2025, and offers collectible rewards at various milestone check-ins.

Ready for a new adventure in 2025? H.O.G.’s 15 for ’25 Ride Challenge is your invitation to discover some of the country's most iconic and scenic spots—from the seat of your Harley. All you need to do is ride to one of the 15 selected locations and snap a photo that includes the cover of your current H.O.G. membership guide (you can use your original or download a printable version). These rides also count toward RIDE 365, so it’s a fun way to build miles, earn digital badges, poker chips, and even exclusive challenge coins!

This year, we are participating in RIDE 365! We collect miles not only as individuals, but as a Chapter.  The more of our members that register for Ride 365, the more miles we can record!  There are great incentives for all.  Please take a few minutes to drop by Snake Harley-Davidson with your VIN and Odometer reading to make sure you are registered.  This is different from the regular Mileage Program, so even if you are already registered for the Mileage Program, you still need to register for Ride 365. See you on the road.

We are happy to announce the launch of our new website! Magic Valley Chapter has joined the HOG[SCAN] family.  This new website and software will allow us to reduce our paperwork, and improve our operations, with new membership managment and participaton tracking tools.