The 2025 Let’s Ride Challenge™ Ride for Heroes takes the Harley-Davidson spirit one step further with a seven-month event celebrating our riding community while honoring our nation’s Military, Veterans, and First Responders. Riders across the country will log miles, earn rewards, and climb the leaderboard while supporting a $1 million donation to charities serving those who protect us here at home. Open to all Harley-Davidson riders, the challenge runs from March 28 to October 31, 2025, and offers collectible rewards at various milestone check-ins.

Ready for a new adventure in 2025? H.O.G.’s 15 for ’25 Ride Challenge is your invitation to discover some of the country's most iconic and scenic spots—from the seat of your Harley. All you need to do is ride to one of the 15 selected locations and snap a photo that includes the cover of your current H.O.G. membership guide (you can use your original or download a printable version). These rides also count toward RIDE 365, so it’s a fun way to build miles, earn digital badges, poker chips, and even exclusive challenge coins!